Copywriting901

The Fast Track to Writing Words That Sell

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Introduction & Super Theories
Module – 1, Swipe Files, Tracking Links, Split Testing, Questionnaires, Checklist, Angles
Module – 2, Pre-Headlines, Headlines, Subheadings, Theory of Parallel Tracks
Module – 3, Who is this for, Teasers, Zeigarnik Principle
Module – 4, Urgency/Scarcity, Features/Benefits, Scare Tactics
Module – 5, Stories/Case Studies, Testimonials
Module – 6, Reason Why, Guarantees, Bonuses
Module – 7, Cost Comparisons, FAQ’s, Top Ten Lists
Module – 8, Calls to Action, Recap Paragraph, What It’s Not, Signature, P.S.
Module – 9, Offers, Graphics/Photos, Lift Letter
Margin Notes & Scribbles
Johnson Box / Preheader
Theories & Misc. – 1
Theories & Misc. – 2
Theories & Misc. – 3
Salesletter Structure
Advertorials
E-Mail Salesletters
Autoresponder Selling
Super Short Copy
Squeeze Page Copy
Video Salesletters
Infographic Salesletters
Where to Find Samples
Shopping Cart Sell Through

Quick Partial Overview of Salesletter Elements (Audio)
“Copywriting 901” Live Audio from Tom’s Famous “Great Internet Marketing Retreat Center”
Tom’s Sample Salesletters
Sample Email Salesletters
Tom’s Copywriting Articles
Headline Formulas
Copywriting Quotations

Amazon.com Widgets