24 Ways to Say Your Product is Guaranteed

Guarantees Increase Sales

Every copywriting study ever conducted has shown that guarantees ALWAYS increase sales. . . . That doesn’t mean it always increases “good” sales. If you’re in a market filled with lowlifes who order already knowing they are going to use the product and then ask for a refund, then you might want to rethink your guarantee strategy.

For most markets, guarantees are a must and there’s another interesting phenomenon that you should know about. In most cases, the longer the guarantee, the less refund requests you’ll get.

Long Guarantees Rock

Think about it. If you had a one-hour guarantee, you’d have to immediately try out the product and make a decision right away whether you wanted it or not.

Now consider the situation where you have a 60-day guarantee. You make the purchase, go to lunch, workout after work, have dinner, watch some TV and hit the sack. . . . You figure you’ll check out the product carefully on the weekend. The weekend comes and you take the kids to soccer practice, or you go for a bike ride, or who knows what might come up/

Are you getting the idea? There is no urgency to check out the product fully because, “Hey, I’ve got 60 days to check it out.” By the end of 60 days you probably forgot where you bought the product.

Here’s a bonus 10-minute video covering conviction statements, conditional guarantees, a warning so you don’t lose your merchant account, no guarantees, and much more. This video is just one tiny sliver of the comprehensive Copywriting901 course.

Note: New URL for VIP Video Day mentioned in the video

24 Ways to Say Your Product Is Guaranteed

satisfaction guaranteed
fully guaranteed
unconditional money-back guarantee
unconditional guarantee
ironclad guarantee
We back it up with a x day guarantee
x-day no-risk guarantee
price protection guarantee
full-year warranty
lifetime warranty
If you’re not completely satisfied, you can return it within x days for a full refund.
If you’re not completely satisfied, you can return it within x days and you’ll owe nothing.
If you’re not happy, I’ll personally refund every penny.
You must be completely happy or you pay nothing.
If for any reason you aren’t completely satisfied with your purchase, simply return it with x days and we’ll refund the full amount.
I’ll personally see your money is refunded promptly.
If you don’t think (your product) isn’t every bit as special as I’ve claimed, I’ll personally refund your money and let you keep all the bonuses just for giving it a try.
This (product) is guaranteed to (big benefit) or you can return it for a full refund. The risk is all mine.
We (I) stand behind our (my) product with a money-back guarantee.
We’re so confident that you’ll love (your product) that we’re willing to back it up with a full money-back guarantee.
I personally guarantee this product.
Every product we have is absolutely as described and backed with a full 90-day money-back guarantee.
If you decide to return (your product). . . and we can’t imagine you will, but if you do you’ll get a prompt refund of your purchase price.

Conviction Statement Formula and Example:

Conviction statements really send the message that you stand behind your product.
Formula: I’m so sure (my product) will do something (great) for you, if it doesn’t, I’ll do something outrageous.
Example: I’m so sure the Wake ’em Up Video Professional Speaking system will get you your first speaking engagement within 90 days at a fee of $1500.00 or more that if it doesn’t, I’ll give you three extra consultations to help you get to that point.

Copywriting is the number one skill I’ve developed in my 44 years of formal business and even since I was making flyers for my kid hustles when I was ten years old. You can do this and this skill can make you a fortune. Check out the homepage to see everything you get with my Copywriting901 course. 

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